More ​than ‌half of India's gold demand comes from rural areas where jewellery is a ‌traditional store of wealth for millions | Image: Bloomberg India's gold demand is expected to fall to a six-year low in 2026, as elevated ​prices weigh on jewellery sales and investment demand ​moderates, the World Gold Council (WGC) said on Tuesday. The country, the ‌world's biggest gold consumer after China, is grappling with rising living costs in the wake of the Iran war, while a weak monsoon could curtail rural demand for jewellery.