In a letter to shareholders about Eternal’s September quarter earnings, chief executive Albinder Dhindsa said on Wednesday that the company does not see private labels offering a compelling case for improving margins or driving incremental demand.“The private label case rests on building something genuinely differentiated — a product customers choose for its quality, story-telling or design. That means building a brand, not just putting our name on a product — and involves continuous product development, manufacturing development, quality control, inventory management across a full portfolio of SKUs, sampling and marketing to drive trial and repeat (business),” he said.Dhindsa said brands are better equipped to build these capabilities than Blinkit, as they are outside the quick commerce platform’s core areas of expertise.