Shares of Urban Company rose over 5 percent in early trade on Tuesday, October 27, after brokerage firms Morgan Stanley and Goldman Sachs shared their views on the company's business outlook following its analyst day. Urban Company share price The stock opened at Rs 137.90 on the BSE and rallied 5.38 percent to hit an intra-day high of Rs 142.90, compared with its previous close of Rs 135.60. At time of writing the report at around 10.05 am, Urban Company shares were trading 4.98 percent higher at 142.35.