United Spirits shares rose up to 4 percent on Thursday after the company reported better-than-expected gross margins for the September quarter, while global brokerage Jefferies maintained a buy rating on the stock, projecting an upside of up to 27 percent. The stock rose 4.12 percent to hit an intraday high of Rs 1,278 per share on the NSE. Jefferies has maintained a buy rating on United Spirits with a target price of Rs 1,560 per share, implying an upside of about 27 percent from the stock's previous session's level.