The initial public offering (IPO) of M K Sons Fine Jewels continued to draw strong investor interest on the second day of bidding, with the issue receiving 74 percent subscription by 10:40 am on October 29, according to NSE data. The Rs 275.4-crore IPO received bids for 87,86,505 shares against 1,19,00,000 shares on offer. The national institutional investors led the demand with 1.36 times subscription, followed by the qualified institutional buyers category, which saw 96 percent subscription.