Search+Business News›Tech›AI›AI Agents Break Web Ad Model | Lightspeed’s Harsha, Hemant Mohapatra | Corner Office Conversation AI Agents Break Web Ad Model | Lightspeed’s Harsha, Hemant Mohapatra | Corner Office ConversationET Online | 02 Nov 2026, 11:38 AM ISTWhat happens to the internet economy when AI agents start shopping, booking and making decisions for us? If no one is scrolling or clicking, what happens to the attention economy?

Who pays for the convenience, and how should businesses adapt? The Economic Times' Himanshi Lohchab speaks to Harsha Kumar and Hemanth Mohapatra, partners at Lightspeed India, about how personal AI assistants could reshape consumer behaviour, advertising and the business of building startups. Show more Show lessRead more onMorning Brief PodcastAI AgentsLightspeed IndiaHarsha KumarHemanth Mohapatravertical AI builtRelated Videos35:33AI Agents Break Web Ad Model | Lightspeed’s Harsha, Hemant Mohapatra | Corner Office ConversationViews: 12026:29Amazon Great Indian Festival 2026 | Zeba Khan on AI and Premiumisation— ET ExclusiveViews: 1559624:57The Product You See Isn’t the Product I See | How AI is Personalizing Retail Experiences | Srinivas Gattamneni, CEO, ADAViews: 1486446:28Can Sarvam Be India's Full-Stack AI Company?

Pratyush Kumar & Rajan AnandanViews: 28229:25LinkedIn CEO on AI Jobs, Agentic Hiring and the AI Slop ProblemViews: 48130:21Cognizant’s Surya Gummadi: AI Will Rewrite the IT Services PlaybookViews: 216901:28:41Context is king: AI, ownership, and the end of the ticket | AtlassianViews: 2407308:29Inside NASSCOM’s People Summit: How AI is creating new jobs | ET ExclusiveViews: 30102:32US restrictions of advanced AI systems a "knee-jerk reaction.” says Jay Chaudhry, founder, ZscalerViews: 408:25Can AI make you a better YouTuber?

Veefly's Vivek S Kataruka on GroingViews: 33904:50US orders Anthropic to disable Fable 5 and Mythos AI models; India Inc sounds alarmViews: 110206:5110x cheaper, 50x faster: Vivek Khemani of Quantiphi on what AI is doing to hiringViews: 42325:21From AI pilots to business outcomes: Why orchestration is the real enterprise advantageViews: 2925419:22What should a 21-year-old do in the AI age? Mumbai's top founders answerViews: 50318:3097% Indians watch video on Meta: Arun Srinivas on Reels, AI creators & Instagram’s futureViews: 57901:39Meta, Amazon, Oracle & Cognizant: AI layoffs are spreading faster than expectedViews: 351425:47Engineering for Impact: How Epsilon builds the futureViews: 4817701:21:32Siemens Innovation Day 2026Views: 41606:52‘We have data on 140 crore people, a huge source’: Arnabh Bhattacharya on BharatGen AIViews: 47019:39Inside d-Matrix’s big bet on AI infrastructureViews: 12912616:45Ticketless Future with AI: Shamik Sharma on Revolutionising WorkViews: 6239933:23ET@Davos: Innovation City to Agri Stack: India's AI RevolutionViews: 43831:52Ursula von der Leyen speaks at World Economic Forum | Davos 2026 LIVEViews: 25428:22ET@Davos: Andrew Ng on Job Displacement, AGI Myth and India’s CrossroadsViews: 22730:24ET AI Podcast: ‘AI may force a Universal Basic Income debate’, NTT DATA, Inc.

CEO Abhijit DubeyViews: 40501:09ET AI Podcast Teaser | Why AI Is not a side strategy, explains NTT Data, Inc. CEO Abhijit DubeyViews: 34402:27How to get better jobs faster: Govt says NCS AI tools to now guide youth on skills and careersViews: 435ET AI Podcast with Abhishek Singh: IndiaAI’s Architect on how India plans to take the big AI leapViews: 57901:37ET AI Podcast: Abhishek Singh on How India Will Lead the World in AI UsersViews: 21748:42Innovating for India and Beyond: Pushing the Frontiers of Defence TechnologyViews: 7505108:33Nvidia unveils NVLink Fusion, plans to sell tech to speed AI chip communicationViews: 35405:17Veo 2, Canvas, Live with Video: New Google Gemini features you must tryViews: 40354:27AI as an enabler, not a replacement: Skill readiness in the next phase of India's BPM industryViews: 64446300:44India Inc On The Move 2025 - Unleashing AI ‘now’ for Accelerating Smart and Sustainable ManufacturingViews: 5917102:54'OpenAI is not for sale...': CEO Sam Altman rejects Elon Musk's offer, calls it ‘ridiculous’Views: 34413:29Google's Sundar Pichai at France AI Summit: 'AI rewiring technology, accelerating human ingenuity'Views: 70429:27Salesforce India chief on the unbounded potential of agentic AIViews: 47702:21ET Conversations: Why India should process its own AI dataViews: 4607103:38ET Conversations: What was NVIDIA's turning point?Views: 4620402:52ET Conversations: AI factories as the next industrial revolutionViews: 109261Latest Videos05:10Tata Sons dispute must be settled amicably within group: FM02:15‘Did Priyanka’s mother decide not to promote her?’: Patra12:06‘Ghuspaithiya Bachao Rally’: HM targets Rahul in Hyderabad20:22‘If 13 cr votes were stolen?

India would be on streets’: Patra08:20Capex key to India's growth strategy, fiscal prudence remains...: FM04:56US midterm elections explained: Key battles, Trump's power03:56Sambit Patra turns Mamata’s ‘Johnny Johnny’ rhyme around08:00Vaishnaw flags off second VB Sleeper in Karnataka09:57Why NetSuite believes the best AI starts with the best data05:16Three AAP leaders from Punjab join BJP ahead of 2027 Assembly pollsTrending VideosMukhtar Ansari deathIPL in USASrinagar snowfallJoe BidenPoonam Pandey Death RowBharat Jodo Nyay Yatra UpdateDelhi weatherAtishi Marlena NewsRam Mandir LIVEDal lakeArogya Maitri CubMadhabi Puri on Mule Accountskotak q3 resultsHarbhajan singh on ram mandirRam mandir pran pratishthaRam MandirPM Modi visit Sri Ranganathaswamy TempleAcharya Satyendra DasModi ayodhya visitAyodhya AirportPM Modi Ayodhya Visit LiveElection Results 2023 LIVERajasthan Election Result 2023 LIVETelangana Election Result 2023 LIVEKotak Mahindra Bank Q2 ResultsGary NevilleOracle gary millerRonaldinho in KolkataMizoram elections 2023Antony BlinkenMost Popular NewsWall Street drops to its worst day since June after the sell-off for tech stocks deepensNita Ambani lays foundation stone for Karjat care facility on birthdayWhy did market rally today?

Sensex soars 1,233 pts, Nifty ends above 23,400. 7 factors behind Rs 8 lakh crore gainsSebi backs removal of LTCG tax for foreign investors: ReportWho is Padmanabhan Krishnamurthy? The 27-year-old engineer tasked with rewriting 98% of Cisco's legacy codeEnter search text: