Aditya Birla Lifestyle bets on festive demand
The company, which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England, reported flat like-for-like sales growth in September, against 5.3% for the second quarter of FY27. The slowdown comes just as the full impact of price increases begins to flow through in the December quarter, making consumer acceptance and discounting critical to sustaining growth.
MUMBAI: Aditya Birla Lifestyle Brands is banking on the festive season to revive apparel demand even as it has raised prices by about 6% to offset higher costs, testing consumers' willingness to spend amid signs of moderating sales growth.The company, which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England, reported flat like-for-like sales growth in September, against 5.3% for the second quarter of FY27.
